Yes, Google co-founder Sergey Brin stormed the stage during a Google event at Moscone Center in 2012 to bring viewers a livestream of skydivers wearing Google Glass, who wore the glasses while they landed on top of the convention center. Also, somewhere in there, will.i.am had time to become chief creative officer of a company that 3D prints bullshit. Things got so bad that employees went months without pay.
i.am+ later acquired Wink, pivoting to a business focused on smart home, AI, and losing gobs and gobs of money. Then there was the Delorean-inspired car IAMAUTO, a vehicle that was immediately impounded for not being street legal, but did make me better appreciate when will.i.am’s branding is lowercase and separated by periods. Next he launched the Puls, a smartwatch which our own Dan Seifert called “the worst product I’ve touched all year.” He followed it up with another smartwatch - this one voice activated, for no apparent reason - called Dial that nobody bought. This would be his least bad idea over the next eight years. In 2012, will.i.am founded i.am+, which produced garish iPhone cases with slide-out keyboards and a separate camera.
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Will.i.am’s other solo act was as a tech entrepreneur, which involved a series of products, decisions, and acquisitions that I would also describe as boners.
(Amazon is still building offices in NYC, just not the giant headquarters of Jeff Bezos’ dreams.) It’s as if we never learned you can’t conduct the business of an entire town (or country) like a reality show. When New Yorkers, already struggling with various infrastructure and housing issues, learned Amazon would be getting more than $1 billion in incentives, they waged a months-long battle against Amazon that culminated in the company abandoning its plans altogether. Instead, it opted for two regional offices in New York City and Arlington, Virginia. But after many, many months of trotting out finalist cities like some kind of pageant, Amazon didn’t actually pick a needy city for a true second HQ.
When Amazon announced it was looking for a location to build a second headquarters, it decided to turn the whole thing into a contest - with cities across the US practically begging the retail giant to select them in hopes of new economic opportunities.
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